About

Completion Percentage
92%

of our transactions go to completion, compared to industry average of 77%*

Our Story

At GW Financial, we understand that every property journey is unique. Whether you’re purchasing your first home, moving up the property ladder, investing in buy-to-let, or arranging specialist business finance, our aim is to make the process as straightforward and stress-free as possible.

Founded on the principles of honest advice, exceptional service, and long-term relationships, we take pride in providing recommendations that are tailored to your individual circumstances rather than adopting a one-size-fits-all approach. We believe finance should be explained clearly, giving you the confidence to make informed decisions at every stage.

As a whole-of-market mortgage and finance broker, we have access to a comprehensive panel of lenders and specialist providers, allowing us to search a wide range of products to find solutions that meet your needs. Whether your circumstances are straightforward or more complex, we’re committed to finding the right outcome for you.

Our Team

At GW Financial, our team combines extensive experience across mortgages, protection, and specialist finance with a genuine commitment to outstanding customer service. We’re passionate about providing straightforward advice, building lasting relationships, and helping every client move forward with confidence.

George White

Managing Director

Having worked in the industry since 2012, and managing different companies and branches, George took the leap in 2020, where GW Property Finance was born! George is always here to help clients with funding, and to grow relationships, whilst building a fantastic team and business along the way.

Away from work, George enjoys playing golf, is keen runner, season ticket holder at Birmingham City, and enjoys family time and travelling.

Harry White

Director

As one of the Director’s here, Harry takes pride in helping clients find the right solution for their needs. Focusing on property transactions, and insurance, and has a wide range of knowledge when it comes to this, whether that’s a residential home, a buy to let, commercial mortgage, bridging loan or development finance, or putting together the correct protection policies for you and your family.

Sam Hain

Commercial Manager

Sam has 9 years’ experience in the commercial property sector, originally working in sales and lettings for a local firm of chartered surveyors before more recently running a commercial EPC compliance company.

Outside of work, Sam enjoys walking his dog, playing padel, travelling, and is a keen Coventry City supporter.

Ellis Carter

Case Manager

Ellis has over 10 years’ experience in the industry working as a buy to let underwriter, in residential and specialist mortgage brokerages, and now as a case manager at GW Property Finance.
In her spare time, she loves to run, go to the gym and is a massive foodie. Ellis loves to travel and explore new places.. One of her favourite breaks was Finland, where she stayed in a glass igloo and saw the northern lights twice!

What’s Important To Us

Everything we do is built around delivering trusted advice, exceptional service, and lasting relationships.

We understand that every client has different goals, which is why we take the time to listen, understand your circumstances, and provide tailored recommendations that put your best interests first.

Property Finance Services

Mortgages

View our mortgage services, including residential & commercial mortgages

Commercial

GW Financial offers a range of commercial financial services

Protection & Insurance

Speak to our advisors about the various insurance & protection services